Every retail chain has this new fad of surveys on the bottom of your receipt. Unless you grow your own vegetables, slaughter your own livestock and produce your own printer ink and panties you’ve seen them. First off, what actually happens when you call? Usually there are only 4 or 5 questions somewhere along the lines of, “Did your cashier tell you about our new rewards program? followed by “press 1 for yes and 2 for no.”
Why should you call? Well, corporations like to think of spiffy new concepts and promotions. Outside of the secret shopper there are few methods to know if the managers they are paying are promoting these concepts the way they want them to be. You can, however, rest assured that whatever questions you are being asked are the highest priorities of the store manager of that store regarding customer service. They have probably had meetings and conference calls centered around a topic that an automated service wraps up in 4 questions. You can also rest assured that the same store manager could find their jobs in jeopardy if they don’t get high enough “grades” from their customer surveys.
Does it matter to you if you were walked across the store to the item you were looking for? Maybe not, but it matters to home office and in a scary economy full of busy people, your fellow human beings need your support.